Your ‘Brand’ is the reputation that your company has built up within the marketplace.
Your Brand is a powerful communication tool which connects your product or service, to its target audience.
When a Branding and Identity design is established, it creates a powerful connection between the customer and the product or service. It conveys the messages required by the company to generate business.
The message could be anything from ‘Buy Me‘ to ‘Choose Me over the competitors‘. You must communicate this message with care if you wish to encourage customers into taking action. A talented Graphic Designer can achieve this with style, subtlety and flair.
A graphic designer cannot create a Brand image. The Brand image is how the public respond to the devices created under the larger umbrella of a Brand Identity package.
Brand Identity design is the collected principles and visual elements that make up your company’s public face.
It paints a picture of your business and tells the world what you’re all about, what you do, your beliefs and how you represent yourselves.
The aim with creating a Brand identity is to ensure your ethos meshes with the image you project.
Although you can’t design a Brand image, you can a Brand Identity.
Your Brand Identity design can be the key to success, or it can be the reason for failure – it’s that important.
If your Brand Identity fails to represent and put across your business’ principles then it’s unlikely to be a success. Especially if it doesn’t show a customer what is on offer.
If you feel your business needs a more developed Brand Identity then working with Footprintz is a great move.
We tailor our Brand Identity design services to your company – creating materials which meet your requirements.